A black Ford race car in a garage with two large bottles of Flair Vodka hanging on the rear bumper. The car features gold and white racing graphics, including 'THE ZONE', 'FORD', and 'RACING'.
WHATEVER YOU DO - DO IT WITH FLAIR

BRISTOL, BABY.

FLAIR SPIRITS: THE OFFICAL SPIRITS OF THE NATURE BOY.

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WOOOOO! THE NATURE BOY

SHOP FLAIR SPIRITS

Flair Vodka
$27.99
Flair Bourbon
$65.99
Flair Gin
$29.99
A shirtless Ric Flair with a white wig stands open-mouthed wearing a large white satin robe with brown fur trim and a gold-and-black championship belt around his waist, against a dark background.
Four women on a yacht or boat, socializing and holding drinks. One woman in the center wears a light blue striped halter top and matching bottoms, while another on the left wears a cream sleeveless top and headscarf.
TO BE THE MAN - YOU GOTTA BEAT THE MAN.

Inspired By The 16-time World Champion... WOOOOO!

Flair Spirits is the official spirits brand of 16-time World Champion Ric Flair—the Nature Boy. Premium American vodka, bourbon, and gin made to toast the “limousine ridin’, jet flyin’” lifestyle without the championship price tag.

Ric’s “WOOOOO!” has marked titles since the 1970s. Flair Spirits is for every win after that: a world title, a Friday, or making it through the week.

The lineup is officially Ric Flair certified:

  • Flair Vodka — corn-distilled, gluten-free, 81 proof (honoring Flair’s first world title in 1981). 2025 New York World Spirits Competition Best of Class and Double Gold.
  • Flair Bourbon — 8-year straight bourbon, 100 proof, aged in new charred American white oak. 2025 NYWSC Silver Medal.
  • Flair Gin — premium dry gin distilled from corn, gluten-free, 81 proof, infused with five botanicals.

Fans of the Nature Boy can toast to whatever their World Championship is.

VIEW ALL PRODUCTS
A stylized graphic print design for a NASCAR race car, featuring a illustrated figure holding a bottle of Blair Vodka with the text 'WOOOOO!' and 'Josh Bilicki - Bristol Motor Speedway' on a dark background. The main design shows a yellow and black Ford Mustang race car with a large blue, yellow, and black graphic wrap, plus a smaller inset of the car from the rear.
FLAIR SPIRITS - PREMIUM AMERICAN VODKA, BOURBON, AND GIN.

BRISTOL, BABY! WOOOOO!

It’s Official! Flair Spirits Is Sponsoring Josh Bilicki Racing And Garage 66 In The Bristol Motor Speedway Night Race On Saturday, September 19! WOOOOO!

“Our partnership with Garage 66 and the No. 66 team gives Flair Spirits an incredible opportunity to connect with one of the most passionate fanbases in all of sports,” said Ric Flair, a global force in professional wrestling for five full decades.

“The Bristol Night Race is one of my favorite races in NASCAR, so partnering with an iconic brand like Flair Spirits is a perfect fit,” said Bilicki. “Ric Flair is a legend whose influence spans generations, and it’s an honor to represent a brand that reflects that legacy on our No. 66 Ford Mustang.”

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Text reading 'NAMED THE BEST VODKA IN THE WORLD (2025NYWSC)' above three commemorative coins on a white background: one gold coin, one silver coin, and one bronze coin.
FLAIR SPIRITS - PREMIUM AMERICAN VODKA, BOURBON, AND GIN.

The 2025 New York World Spirits Competition has spoken.

NYWSC crowned Flair Spirits Vodka as the Best Vodka of the year during the 2025 New York World Spirits Competition.

“An elegant vodka revealing delicate aromas of wintergreen and caramel, unfolding into a silky, well-structured palate of basil, anise, vanilla, and butterscotch, with a long, graceful finish lingering in layers of mint, green peppercorn, and subtle spice.” -2025 NYWSC Judging Panel

Three Flair Spirits product bottles with shiny gold background
FLAIR SPIRITS - PREMIUM AMERICAN VODKA, BOURBON, AND GIN.

BUY ANY THREE BOTTLES - GET FREE SHIPPING

FREE SHIPPING AUTOMATICALLY APPLIED AT CHECKOUT. NO CODE NEEDED.

A man wearing a cowboy hat, tan shirt, and blue jeans walks away on railroad tracks while carrying an acoustic guitar over his shoulder. The text 'Cole Graham' is overlaid at the bottom.
FLAIR SPIRITS - PREMIUM AMERICAN VODKA, BOURBON, AND GIN.

Cole Graham

Flair Spirits is proud to partner with Cole Graham Music, a Knoxville, Tennessee-based five-piece country rock band bringing together modern country energy with outlaw country roots. Fronted by Cole Graham, the band delivers a powerful live show that blends contemporary country hits, timeless outlaw classics, and original music written in the spirit of traditional American country storytelling.

Check out Cole Graham today!
FLAIR SPIRITS - PREMIUM AMERICAN VODKA, BOURBON, AND GIN.

BRISTOL, BABY! WOOOOO!

It’s Official! Flair Spirits Is Sponsoring Josh Bilicki Racing And Garage 66 In The Bristol Motor Speedway Night Race On Saturday, September 19! WOOOOO!

“Our partnership with Garage 66 and the No. 66 team gives Flair Spirits an incredible opportunity to connect with one of the most passionate fanbases in all of sports,” said Ric Flair, a global force in professional wrestling for five full decades.

“The Bristol Night Race is one of my favorite races in NASCAR, so partnering with an iconic brand like Flair Spirits is a perfect fit,” said Bilicki. “Ric Flair is a legend whose influence spans generations, and it’s an honor to represent a brand that reflects that legacy on our No. 66 Ford Mustang.”

READ MORE

The 2025 New York World Spirits Competition has spoken.

NYWSC crowned Flair Spirits Vodka as the Best Vodka of the year during the 2025 New York World Spirits Competition.

“An elegant vodka revealing delicate aromas of wintergreen and caramel, unfolding into a silky, well-structured palate of basil, anise, vanilla, and butterscotch, with a long, graceful finish lingering in layers of mint, green peppercorn, and subtle spice.” -2025 NYWSC Judging Panel

BUY ANY THREE BOTTLES - GET FREE SHIPPING

FREE SHIPPING AUTOMATICALLY APPLIED AT CHECKOUT. NO CODE NEEDED.

Cole Graham

Flair Spirits is proud to partner with Cole Graham Music, a Knoxville, Tennessee-based five-piece country rock band bringing together modern country energy with outlaw country roots. Fronted by Cole Graham, the band delivers a powerful live show that blends contemporary country hits, timeless outlaw classics, and original music written in the spirit of traditional American country storytelling.

Check out Cole Graham today!
Customer reviews
Customer reviews
I got to try Flair Spirits here in Tennessee, and I was seriously impressed. Their vodka was smooth and easy to drink, the bourbon had a warm, rich finish, and the gin was crisp with a really clean botanical taste.
— Reema P. / Facebook Review
World Champion Ric Flair wearing gold-framed sunglasses, a black shirt, and a pink-and-black patterned blazer holds a bottle of FLIR VODKA in a bar setting with shelves of bottles in the background.
The Nature Boy Ric Flair
Customer reviews
Quality Product! Know the owner and know his work ethic. Anything worth doing is worth doing Right. If I sip I'm a whiskey or bourbon man. Both Solid. The description is right on point.
— Darin R. / Playground Deck
Ric Flair in a shiny blue suit and sunglasses holds two bottles labeled 'FLAIR Vodka' in a dim indoor setting, with two women partially visible at the sides.
The Nature Boy Ric Flair

STORE LOCATOR

Find Flair Spirits close to your location. No locations close to you? No worries - Click HERE to order online.

Ric Flair a gold sequined robe and yellow wrestling trunks raises two bottles labeled FLAIR in a ring, with a championship belt around his waist and a crowd in the background.
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A Ford race car shown in side and top views on a white background, featuring a black and yellow wrap design with large white number 66, 'FLAIR SPIRIT' text, and a comic-style illustrated graphic of a man holding a bottle.
A smiling woman in a black halter top sits beside Ric Flair wearing sunglasses and a purple-and-black patterned blazer, who is holding a bottle labeled 'LAIR'. The photo is taken in a dimly lit bar or lounge with warm string lights and wood-toned decor in the background.
A bottle of FLAIR Bourbon Straight Bourbon Whiskey in the 100 Proof variant, shown next to another bottle of FLAIR Vodka on a light marble surface with a glass of whiskey in the foreground.